At the beginning of of my client relationship, I will explain my client-agent obligations, noting that my client is my employer and pays my fee.
My clients home shall be fully exposed to the largest number of potential buyers possibe. Normal marketing channels shall include all personnel in my office, social media, local neighbourhood groups, regional and national brokerages.
Preparing the Home
I will advise my clients on how to prepare their home to show it in the most positive manner. I will not gloss over glaring physical defects and will make recommendations as to how they may be corrected.
Appointments and Negotiations
I will ensure that all negotiations by interested parties and other agents are coordinated through me, the listing agent.
Inform on the Market
I shall advise my clients weekly on buyer activity and interest, local market conditions and other factors that may affect their sale of their property. I will provide an updated Market Value Analysis, if warranted by increased or decreased market activity.
I recognize that only a “qualified listing” provides my clients with the basis for the most comprehensive and effective marketing plan possible. This can be defined as a home listed with the following:
Complete and accurate details
- Well motivated clients
- Competitive price by market analysis
- A term sufficient to market the home
- Overpriced Homes
I will advise my clients that I cannot properly represent nor professionally service listings that are overpriced, as I must be able to substantiate or defend my clients’ “Best Price”
The Marketing and Closing Process
I will explain to my clients every step in the marketing and closing process, including the amount in “earnest money” that should be secured as a deposit and what contingencies may be considered unreasonable.
I will establish consistent communication with my clients, either in person, on the telephone or via email, and will commit all understanding to writing. I will advise on prospective buyer reaction and all the merits of all offers.
Bosley Real Estate Ltd.